This wonderfully funny spot opens with a picturesque floral scene awash with colorful butterflies. Viewers are then introduced to Puggerfly - a bemused looking pug/ butterfly CG hybrid, full of boisterous movement. 

Despite the true-to-life appearance, the pug's features are 100% CG along with all elements of the environment. The Mill team seamlessly composited each aspect to create this fluent and vibrant piece. 

The rest of the ad follows Puggerfly as he  begins to embrace his wings and navigate his way through the luscious CG forrest. The repeated appearance of emojis and glittering typography nods to Three’s collaboration with Snapchat as the spot seeks to encourage user’s to take advantage of using their unlimited data on the app.

Mill+ Director Jorge Montiel adds 'The story is about celebrating being funny and silly. I wanted to bring the sense of “enjoying the moment” capturing all the silliness of the puggerfly with snappy and handheld camera movements.

I liked the idea of a chaotic edit inspired by the way people use social media and snapchat. The contrast of the beautiful, natural, photo-realistic forest against the snapchat emojis created an eclectic visual language inspired by social media.'

The Mill provided the CG assets which will be rolled out across Snapchat’s filters nationwide as users take on a tamagotchi style experiences in adopting their own Puggerfly.