The Mill worked closely with BBDO NY and Director Wayne McClammy of Hungry Man to deliver an energetic pep talk in Mountain Dew 'Slap', the first installment in the brand's Give Your Head a Kickstart campaign. The piece, complete with a CG ear tunnel and matte painting constructed by The Mill’s 3D artists, gives an inside look—quite literally— at how comedic superstar Kevin Hart prepares to take on the spotlight. The Mill Los Angeles’ Head of Colour,
Adam Scott, further enhanced the piece with a rich grade.