The second chapter of Dewey Ryder's story as the face of Mtn Dew highlights Dewey's all new custom ride, outfitted with all the necessary bells and whistles including a Mtn Dew fridge, smoke machine, dreamcatcher, and tire spikes. 

 

The Mill's VFX team recreated the excitement of a NASCAR race by adding crowds, cars, and atmospherics across the spot. The hilarious film provides a play by play conversation between Earnhardt and Dewey, following his failed debut on the raceway. Shot in separate locations, Dewey and Earnhardt were composited into the same environment by combining matte paintings constructed from imagery of the Martinsville track, with CG cars, crowds and luxury box footage.