Creative Director Jeffrey Dates comments, "What's new about all of this is that it's a character animation project (something that usually takes months to create) happening in real-time, which means the character is rendered at 42 milliseconds per frame while simulating over 2.7 million dynamic, self-shadowing hairs.

In traditional animation terms, it would be weeks before the director or client can see a CG character placed within the environment captured on the shoot. However, this workflow allows all parties to see the character live on-set, as well as animate and direct it. With the ability to interact live, content is created, and animated with client's feedback happening live as it occurs.

What we've done here is created a workflow that allows quick and efficient animation at an incredibly high quality. We've employed combinations of different hardware sensors, cameras, monitors, and GPUs used as the backbone of the workflow. The system is hardware agnostic, evolving and improving based on the latest tech, this allows us to address client needs and requests in record time as well as to upgrade and evolve as new hardware becomes available."