The ad begins with a young girl dressed as a politician who asks 'why have there been so many male presidents by so few women?' and continues in this inquisitive theme throughout. Viewers see girls playing out the role of mechanics, parents, directors and a pilot all seemingly puzzled at the fact there are so few women in these roles. 

Mill 2D Lead artist George Rockliffe led the team to ensure each shot was seamlessly composited as the scenes shift quickly from to the other. Mill Colourist James Bamford completed the grade.