Adidas
Haters
The Mill created a series of motion graphic animations for Adidas' 'There Will Be Haters' campaign, which features star footballers Karim Benzema, David Alaba, Arjen Robben and Diego Costa.
The online and instagram film, created by Iris Worldwide and directed by Lucy Tcherniak out of Asylum, introduces the new 2015 Adidas football boots collection, and touches on the nature of footballing fans and media attention.
Director:
Lucy Tcherniak
Production Company:
Asylum
Agency:
Iris Worldwide
Lucy Tcherniak
Production Company:
Asylum
Agency:
Iris Worldwide
Read MoreRead Less
Mill+ creative director Carl Addy designed each of the graphic icons, giving them a bold simplicity that aids them in standing out from the live action footage. The After Effects team then animated each of these icons, maintaining the simple graphic style. Each graphic was reduced to between three and five frame loops, much like an animated GIF.
CreditsCredits
Agency
Agency: Iris Worldwide
Producer: Ramon Ricard
Creatives: Adam Fish
Production
Production Company: Asylum
Director: Lucy Tcherniak
Editorial
Editing Company: Final Cut
VFX & Design
VFX & Design: The Mill
VFX Producer: Luis Martin
2D Artists: Freya Barnsley, James Mortner, Kwok Fung Lam
Colour
Colour: The Mill
Colourist: Matthew Osborne
Colourist: Matthew Osborne