Directed by Mill+’s FILFURY, the ad shows the customizable nature of Mustang cars, down to iconic Pony logo, which can be chosen from pre-selected colors in a variety of user-driven patterns utilizing a new bespoke app launched in conjunction with the TVC.

FILFURY comments, “This is THE most customizable Mustang ever – what an exciting starting point for me to build upon. My desire was to bring a playful, bold and graphic approach to the storytelling. From car colors, to color shifting interior dials, engine-roar volume control, to even the Pony logo itself – all customizable, all colorful, loud and exciting. The result is a film grounded in Mustang heritage, with a new playful spin.”.

The app was developed by a team of creative technologists at The Mill in collaboration with AKQA, allowing customers to personalize the Pony emblem on a range of devices. It hosts a set of color choices and designs, each corresponding to and inspired by the five Mustang models.