Absolut Vodka
Nothing To Hide
Uniting with BBH and director Sam Hibbard at Somesuch, The Mill worked on this quirky and revealing spot for Absolut Vodka, showcasing their “transparent” seed-to-bottle production process.
Director:
Sam Hibbard
Production Company:
Somesuch
Agency:
BBH
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Created in line with Absolut’s mantra of doing things “a little differently”, this satirical spot takes viewers on a tour of the brand's CO2 neutral distillation process and sustainable ethos.
Featuring real-life employees minus their uniforms, the behind-the-scenes ‘induction’ film was shot on location in Åhus, Sweden.
The spot takes us from fields of grain to the bottle’s production line, along the way revealing Absolut’s search for perfection.
2D Lead Artist Richard De Carteret comments 'Absolut was a very unique project from the start as it's not everyday that the entire cast is naked! As a result we had to pixelate every member of the cast which consisted of professionals and actual employees of Absolut.
We filmed the majority of shots in and around the Absolut bottling facility, including the drawing room scene, in which the actor was shot on green and we built the rest.Other work included rig removal on the boat, pimping the golf buggy and creating matte paintings for the final scenes.'
CreditsCredits
Agency
Agency: BBH
Producer: Natalie Parish
Executive Creative Director: Anthony Austin
Creatives: Doug Firdlund, Mikael Alcock
Production Company
Production Company: Somesuch
Director: Sam Hibbard
Producer: Louise Gagen
Director of Photography: Mårten Tedin
Editorial
Editorial: Work
Editor: Saam Hodivala
VFX Creative
2D Lead Artist: Richard De Carteret
2D Artist: Brad Wood
Matte Painting: Katherine Ross
VFX Production
VFX Production: The Mill
Producer: Tom ‘Iggy’ Igglesden
Colour
Colour: The Mill
Colourist: James Bamford
Tags
Stills
