British Heart Foundation
Thank You
In collaboration Mullenlowe and director Simon Ratigan out of HLA The Mill helped to craft a spot that depicts the crucial work the British Heart Foundation does in supporting, and saving sufferers of heart disease.
Director:
Simon Ratigan
Production Company:
HLA
Agency:
Mullenlowe Profero Performance
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Featuring a number of beautifully illustrated hearts that are embedded onto live action scenarios, from swimmers and rugby players to teenagers and toddlers, the spot underscores the importance of the charity’s research and its impact on people’s lives.
The ‘Thank You’ campaign provided a unique creative challenge for the Mill’s design and animation team, who navigated a fine line between creating a realistic, blood-pumping organ and heartening, cartoonistic illustrations.
The Mill’s animators were charged with establishing a ‘character’ for each heart, and integrating each of the different environments into its design, such as a heart featuring a fruit machine or shaped like a rugby ball, in a way so as to provide continual interest yet never losing sight of the overarching message.
References to buoys, scientific diagrams and steampunk were all used in refining the look of each individual heart.
Mill Art Director Grant Berry, who orchestrated the Mill’s efforts on this spot explains ‘we were given the opportunity to create bespoke, intricately designed hearts containing personal messaging that complimented each individual scenario.
The use of Illustration to create the hearts, cavity’s and typography, really helps to capture the personal touch that makes this such a special piece. It was a fantastic campaign to be a part of, and we hope it helps to highlight the great work the British Heart Foundation does.’
Mill Head of Colour, Seamus O’Kane adds ’it was important to provide a feel to the scenes that was photographically natural yet strong enough to support the graphics and animation.
Within the flow of the film this balance produces a delightful and engaging narrative reflecting the creative input from all the disciplines involved.’
CreditsCredits
Agency
Agency: Mullenlowe Profero Performance
Producer: Nicholas Kurs
Executive Creative Director: Mark Elwood
Creatives: Augusto Sola, Misha Newby
Creative Account Director: Paul Wilde
Production Assistant: Phoebe Robertson
Production Company
Production Company: HLA
Director: Simon Ratigan
Producer: Richard Skepper
Director of Photography: Ian Murray
Editorial
Editorial: The Quarry
Editor: Bruce Townend
VFX Production
VFX Production: The Mill
Producer: Angela Toner
Shoot Supervisor: Andrew ‘Barnsley’ Wood
VFX Creative
Creative Director: Grant Berry
Art Director: Ross Urien
2D Lead Artist: Andrew ‘Barnsley’ Wood
2D Artist: Jeanette Eiternes
Animation: Davide Frusteri, Freya Barnsley, Nick Maroussas, Jakub Skorupa
Motion Graphics: Davide Frusteri, Freya Barnsley, Nick Maroussas, Jakub Skorupa
Colour
Colour: The Mill
Colourist: Seamus O’Kane
Colour Producer: Angela Toner
Stills
