'Crave' opens with a man sitting at his computer sweating, he looks up at the wall to see his thermostat has the shadow of a 'Coke' bottle. He leaves his flat and he starts to envision the iconic 'Coke' bottle around him. The second of the spots opens in a school library where a boy and girl sit studying. Unable to speak the boy begins drawing a figure on his arm and waving at the girl opposite. She does the same and as the drawings progress they become more animated - a Coke bottle on his arm to which the female replies with a drawing of ice cubes which slowly slide down her arm into a drawing of a glass.

Jamie Lancaster, 3D, said: "The main challenge of this job was the placement of the artwork on the actors' bodies. If this wasn't spot on the projected artwork would slide all over the place."