Adidas
Derrick Rose - The Bull
Although NBA point guards and matadors do battle at different stadiums, they have more in common than one might assume. And it's the grace and brawn typically propelling their movements that drives agency 180 LA's 'The Bull' for adidas. DGA winner Stacy Wall directs this enticingly shot and choreographed spot. It features Chicago Bulls' Derrick Rose debuting his adiZero Rose 2 shoes vs. matadors in Madrid's famous Las Ventas bullring.
Director:
Stacy Wall
Production Company:
Imperial Woodpeck
Agency:
180LA
Stacy Wall
Production Company:
Imperial Woodpeck
Agency:
180LA
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180 enlisted The Mill for Post/FX on 'The Bull', which included the 35mm film grade.
Head of Telecine Adam Scott says he worked virtually with Stacy Wall, the agency creatives Dave [Horton] and Matt [Woodhams-Roberts] and Editor Paul Watts in London to set the look of the film. They referenced photographs of Jose Tomas, a legendary Spanish bullfighter, that featured imagery strong in contrast and color. Scott explains, "The original images are very clean as a result of [DP] Joost Van Gelder's work and the colors are very defined and art directed. I retained the captured information and kept the colors separate, so the finished result is deep and contrasty without losing any detail." 'The Bull' was filmed this summer in Madrid on one of the hottest days of the year. Ant Walsham was on set as VFX Supervisor and Lead 2D Artist, while 2D Artist Gareth Parr worked steadfastly with the Mill team in L.A. to turn around 40 shots in two weeks time. "It was great to collaborate on a high-profile spot like this for 180 and adidas," Parr enthuses. "All the players-from Stacy to Paul to the agency creatives Dave and Matt and producer Natasha [Wellesley]-brought something special to the table. We're pleased 'The Bull' went over so well!"
Head of Telecine Adam Scott says he worked virtually with Stacy Wall, the agency creatives Dave [Horton] and Matt [Woodhams-Roberts] and Editor Paul Watts in London to set the look of the film. They referenced photographs of Jose Tomas, a legendary Spanish bullfighter, that featured imagery strong in contrast and color. Scott explains, "The original images are very clean as a result of [DP] Joost Van Gelder's work and the colors are very defined and art directed. I retained the captured information and kept the colors separate, so the finished result is deep and contrasty without losing any detail." 'The Bull' was filmed this summer in Madrid on one of the hottest days of the year. Ant Walsham was on set as VFX Supervisor and Lead 2D Artist, while 2D Artist Gareth Parr worked steadfastly with the Mill team in L.A. to turn around 40 shots in two weeks time. "It was great to collaborate on a high-profile spot like this for 180 and adidas," Parr enthuses. "All the players-from Stacy to Paul to the agency creatives Dave and Matt and producer Natasha [Wellesley]-brought something special to the table. We're pleased 'The Bull' went over so well!"
CreditsCredits
Agency
Agency: 180 LA
Producer: Natasha Wellesley
Creative Directors: William Gelner, Gavin Milner, Grant Holland
Account Directors: Chad Bettor, Jerico Cabaysa
Copywriter: Dave Horton
Art Director: Matthew Woodhams - Roberts
Head of Production: Peter Cline
Account Manager: Paul Kinsella
Account Coordinator: Lauren Wax
Planning Director: Matt Johnson
Producer: Natasha Wellesley
Creative Directors: William Gelner, Gavin Milner, Grant Holland
Account Directors: Chad Bettor, Jerico Cabaysa
Copywriter: Dave Horton
Art Director: Matthew Woodhams-Roberts
Head of Production: Peter Cline
Account Manager: Paul Kinsella
Account Coordinator: Lauren Wax
Planning Director: Matt Johnson
Production
Production Company: Imperial Woodpecker
Director: Stacy Wall
Executive Producer: Doug Halbert
Producer: Mary Livingston
Director of Photography: Joost Van Gelder
Production Desginer: Pablo Tregebov
Editorial
Editing Company: Rock Paper Scissors
Editor: Paul Watts
Edit Assists: Chris Urmston, Anton Capaldo Smith
VFX & Design
VFX & Design: The Mill
Executive Producer: Sue Troyan
VFX Producer: Melanie Wickham
Shoot Supervisor: Ant Walsham
2D Lead Artist: Ant Walsham
3D Lead Artist: John Leonti
2D Artist: Gareth Parr
3D Artists: Martin Rivera, Meng-Yang Lu, Matt Longwell
Massive: Edward Hicks
Colour
Colour: The Mill
Colour Producer: LaRue Anderson
Colourist: Adam Scott