Reuniting with CHI & Partners for the latest Lexus campaign, this artistic spot sees the NX model navigate a city filled with iconic works of art.
Director:
Ne-O
Production Company:
Stink
Agency:
CHI & Partners
Directed by Ne-O out of Stink Films, this awe-inspiring spot deftly weaves in several artistic masterpieces from the perspective of the passenger.
The viewer sees Vermeer’s ‘Girl with a Pearl Earring’ hand her luggage to a bellboy outside a hotel before an inflatable shaped like Jeff Koon’s ‘Balloon Dog’ escapes the clutches of a young boy.
Elsewhere the NX drives past a façade painted with Mondrian’s ‘Composition A’, as well as a shoe store decorated with a real-life vase filled with Vincent Van Gogh’s ‘Sunflowers’.
After passing Georges Seurat’s ‘Bathers at Asnieres’, the drive ends at a 1940s diner: a full scale recreation of Edward Hopper’s ‘Nighthawks’.
2D Lead Artist Gareth Brannan commented that the main challenge was 'trying to incorporate the famous masterpieces into everyday life and finding the perfect composition.'
As Colorist Seamus O’Kane expands ‘the balance between matching the style and texture of the art whilst creating a continuous colour narrative was essential to this spot.
It was also important that the scenes remained as natural as possible so as the art pieces felt less theatrical and more integrated into normality.
The end result produces a carefully styled image that allows the viewer to both partake in the visual play and enjoy the beautiful photography and art direction. It is a great piece of meticulous and creative direction and was good fun to do.’
Agency: CHI & Partners
Producer: Andy Roberts
Executive Creative Director: Micky Tudor
Creative: James Cosby
Planners: Paulina Goodwin, Matt Bamford-Bowes
Executive Producer: Charles Crisp
Business Director: Tom McCoy
Account Director: Anastasia Terzeon
Account Manager: Oliver May
Production Company: Stink
Director: Ne-O
Executive Producer: Blake Powell
Producer: Juliet Naylor
Production Assistant: Zoe Acourt
Director of Photography: Stuart Graham
Editorial: The Quarry
Editor: Jonny Scarlett
Editorial Assistant: Patrick Walsh
Producer: Charlie Morris
Recording Studio: Clearcut Sound Studios
Sound Engineer: Chris Wigglesworth
Music Company: Wake The Town
VFX Production: The Mill
Executive Producer: Ian Berry
Producer: Tom Manton, Simon Bath
Shoot Supervisor: Hitesh Patel
2D Lead Artist: Gareth Brannan
3D Lead Artist: Philip Maddock
2D Artist: Sole Martin
3D Artists: Kieron Russell, Dhiran Karkera, Sivasubramanian Murugesan, Vittal Kuntla, Jimmy Thomas, Gokul Navaneethan, Tarun Kemtur, Giri Prasath S, Karthik Karuppaswamy, Karthik Viswanathan, Sendil Kumar J, Senthil Murugan Balasundaram
Matte Painting: German Casado, Cameron Johnson
CG Production Coordinator: Roshni Kakad
Colour: The Mill
Colorist: Seamus O’Kane