In this spot, a car salesman and a muscular customer face-off in a tense moment before signing a deal. 

As the salesman wonders whether his opponent knows the true value of the car, and how much he bench presses, he comes to the awkward realisation he has been speaking out loud the whole time.

The cool customer drives off in his new vehicle, and Anthony Joshua features to announce ‘that’s how you dominate life’.

The Mill helped to accentuate the tongue in cheek tone of the spot, carrying out hidden clean-up work in a variety of shots.