The ad features actor and comedian Marcus Brigstocke playing two characters - Dan and his ‘data self’, a.k.a. a more rowdy version of himself.
Seamlessly splicing the two characters together in a range of day-to-day scenarios, the spot finds the humour in financial rating and highlights how Experian can help customers make the most of their data when they need it most.
2D Lead Artist Andrew ‘Barnsley’ Wood comments, 'our main aim was to allow Declan to tease out the comedy by keeping it simple and to give Another Film Company as much freedom as possible’.
Of the shooting process, Wood explains ‘We shot all the action twice. Once with Mark and a lookalike and then we switched him from left to right and did it all over again.’
The result is an ad in which it looks like Marcus Brigstowe really is playing ping pong with himself.