Candy Crush have recently commemorated their 5th anniversary, and to celebrate this milestone The Mill helped create a campaign that reminds players, both past and present, what makes the game so unique and popular across the globe.
Using multiple sets of players in two 30-second spots, the campaign created visual metaphors that best encapsulated the “sweet feeling” that you can only get from Candy Crush success.
So whether it felt like your normal house cat suddenly becoming a dare devil, motorbike riding stunt cat or like a regular airport buggy suddenly becoming an all-dancing buggy equipped with elderly ravers – the spot depicts that winning sensation!
Mill 2D Lead Artist Greg Spencer comments; 'Candy Crush was a very entertaining series of spots to work on. To come up with its very stylized and fun look we used a very varied bunch of techniques.
A mixture of puppets, CGI, wire work and plenty of filmed elements were used to come up with the final look.
The most enjoyable part of this job was working so closely with the agency and directors, bouncing ideas off each other and generally just coming up with things that are silly and fun.
I think the amount of fun we had making these really comes across in the final spots.'