The 60-second ad, created by AMV, depicts a mother saying goodbye to her husband and toddler before leaving for work in the morning. 

Despite being on her commute, a video call from her husband allows the mother to witness her daughter taking her first steps. 

The Mill's Head Colourist Seamus O'Kane comments, 'using the Alexa 65 gives these images an immediate cinematic narrative that Olly was obviously keen to exploit. 

We had the natural counterbalance of the smartphone images to further heighten this and the incredible depth of field that the lens bestowed adds a sense of intimacy to the image that is very beautiful.'