Riffing off the lyrics to the song 'Twelve Days Of Christmas', the spot illuminates the constant hard work, support and care of midwives throughout the holidays.
The Mill’s Head Colourist Seamus O’Kane says of the spot’s festive spirit, it 'celebrates the Christmas message of birth and arrival without fuss or fancy.
The careful naturalism of the photography provided a variously toned original that we could ease together to produce a beautiful engaging palette.
We allowed daylight and practical light to mix and added depth and emphasis to expression and character but, always conscious we were observing these private moments of joy and delight, sought not to overdo the grade. The result is a spot delivers a real sense of seasonal joy.'