Super Bowl 2011
Coca-Cola - Border
The Super Bowl is the Academy Awards of advertising, a night where advertising’s finest work wins by playing to an audience of millions. Over 100 million, actually. So when our agency clients asked us to work on their coveted Super Bowl spots and integrated campaigns, we gave them our best game. Our New York, Los Angeles and London offices worked on some of the Super Bowl’s most popular commercials, evoking cinema’s favorite genres.
Director:
Adam Hashemi
Production Company:
Furlined
Agency:
Wieden + Kennedy
Adam Hashemi
Production Company:
Furlined
Agency:
Wieden + Kennedy
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The physical borders of clashing countries seem like a tough place to work, especially when you get thirsty. Very thirsty.
Furlined Director Adam Heshemi and The Mill collaborated on Coca-Cola's 'Border' via Wieden+Kennedy Portland.
This amusing spot for the Super Bowl showcases the hardships of border patrol, and humorously depicts the one thing that can bring two borders together. The Mill team did general clean up, extended the dirt border and generated some sky replacements. They also utilized the Flame to color correct a scene to appear hotter.The final product was a filmic showpiece geared to make Super Bowl viewers smile.
Furlined Director Adam Heshemi and The Mill collaborated on Coca-Cola's 'Border' via Wieden+Kennedy Portland.
This amusing spot for the Super Bowl showcases the hardships of border patrol, and humorously depicts the one thing that can bring two borders together. The Mill team did general clean up, extended the dirt border and generated some sky replacements. They also utilized the Flame to color correct a scene to appear hotter.The final product was a filmic showpiece geared to make Super Bowl viewers smile.
CreditsCredits
Agency
Agency: Wieden + Kennedy
Producers: Erika Madison, Matt Hunnicutt
Creative Directors: Hal Curtis, Sheena Brady
Creatives: Craig Allen, Eric Kallman
Production
Production Company: Furlined
Director: Adam Hashemi
Executive Producer: Eriks Krumins
Producer: Ben Mann
Director of Photography: Lasse Frank
Editorial
Editing Company: Cut & Run
Editor: Steve Gandolfi
Edit Assist: Isaac Chen
VFX & Design
VFX & Design: The Mill
VFX Producer: Enca Kaul
2D Lead Artist: Phil Crowe
Assists: Narbeh Mardirossian, Gavin Camp, & Nick Tayler