John Lewis
Christmas Product Films 2017
Continuing this year's festive collaboration with adam&eveDDB and John Lewis, The Mill helped to create this series of product films directed by Matthias Hoene at Partizan, which feature a fully CG 'Moz the Monster', adapted from the original 'Monster Under the Bed' spot.
Director:
Matthias Hoene
Production Company:
Partizan
Agency:
adam&eveDDB
Matthias Hoene
Production Company:
Partizan
Agency:
adam&eveDDB
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The films feature products from Dyson, Nespresso, PS4 + VR, Anki, Microsoft Surface and Bose. Each spot sees 'Moz' playfully interacting with the products on show.
The Mill's VFX team crafted 'Moz' in full CG and carefully adapted his sense of character and level of interaction to match each new scenario he finds himself in.
Lead 2D Lead Artist Gianluca Di Marco explains, ‘It was really fun working on the product films for John Lewis. We see Moz depicted in full CG and this gave us the opportunity to play more with his personality and explore his inquisitive and playful nature.
The Mill's VFX team crafted 'Moz' in full CG and carefully adapted his sense of character and level of interaction to match each new scenario he finds himself in.
Lead 2D Lead Artist Gianluca Di Marco explains, ‘It was really fun working on the product films for John Lewis. We see Moz depicted in full CG and this gave us the opportunity to play more with his personality and explore his inquisitive and playful nature.
In order to have Moz looking like the one in the main film, we used the puppet of Moz to get a reference for the colour of the fur and the skin, this helped a lot during the process of lighting and compositing.
Combining the live action product shoot with the photoreal rendering of Moz was a great extension of the main TV spot and a fantastic way for Moz to reach a greater audience.’
Mill Colourist Oisin O'Driscoll completed the grade.CreditsCredits
Agency
Agency: adam&eveDDB
Producer: Ali Terrel
Creative Director: Feargal Balance
Producer: Ali Terrel
Creative Director: Feargal Balance
Production Company
Production Company: Partizan
Director: Matthias Hoene
Producer: Lucy Hayes
Director: Matthias Hoene
Producer: Lucy Hayes
Editorial
Editorial: Work Editorial
Editor: Louise Robinson
Editor: Louise Robinson
VFX Production
VFX: The Mill
Executive Producer: Alex Fitzgerald
Producer: Angela Toner, Imogen Pai
Shoot Supervisor: David Hempstead
Executive Producer: Alex Fitzgerald
Producer: Angela Toner, Imogen Pai
Shoot Supervisor: David Hempstead
VFX Creative
VFX Creative: The Mill
2D Lead Artist: Gianluca Di Marco
3D Lead Artist: Philip Maddock
2D Artist: Lucas Carracedo
2D Lead Artist: Gianluca Di Marco
3D Lead Artist: Philip Maddock
2D Artist: Lucas Carracedo
Colour
Colour: The Mill
Colourist: Oisin O’Driscoll
Colourist: Oisin O’Driscoll
Stills
