Mill colourist Seamus O'Kane comments, "The sheer natural beauty of the 'ordinary' presented in the ad is brought to life by the open photography of Tom Townend and the observant emphasis of Scott's directing. For a Colourist the opportunity to craft such subtle and evocative images is delightful and having worked on last year's campaign it was also delightful to reacquaint with the team Simon Connor and Stephen Cross from Karmarama."