Director Andrew Proctor of Mill+ collaborated with SMZ Advertising to deliver the intricate visuals in Michigan Lottery’s ’Fast Cash’. The spot combines live action with Cinema 4D and 2D animation to spotlight the brand’s endless rewards. The piece was further enhanced with a vibrant grade by The Mill’s Colourist, Gregory Reese.
Director:
Andrew Proctor
Production Company:
Mill+
Agency:
SMZ Advertising