Mill+ directors FILFURY and Aidan Gibbons joined forces to create this fast paced, compelling spot full of beautifully bold design work to mirror the stylish and dynamic features of Huawei's latest phone model.
The AI powered phone is seen to transform into a variety of powerful objects such as a car, battery and a brain showing off different aspects of the new ‘Mate 10’ such as it’s battery life, processing speed and camera capabilities.
The two directors combined their natural creative styles. Elements of FILFURY’s fascination with taking things apart and creating new forms using deconstructed imagery can be seen alongside Aidan’s acute attention to detail and high level craft in animation storytelling to create this dramatic and captivating spot.