Clear
Woman's Inner Strength
Deutsch and Mill Beauty joined forces with model and Clear spokeswoman Miranda Kerr for the launch of Clear's new campaign, with the first spot 'Woman's Inner Strength.
Agency:
Deutsch
Deutsch
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Miranda shows off a few moves from her core building workout routine, mimicking how Clear products work by nourishing the hair's core, from scalp to tip.
The Mill's design team storyboarded the entire concept from start to finish. The 3D team then created a moody dark world of silhouettes and neon lights. From CG bottles with pink neon flares to the creation of backgrounds and light effects on the hair, the final spot was a new, fresh, and energetic representation of the Clear brand and their new spokesperson.
The Mill's design team storyboarded the entire concept from start to finish. The 3D team then created a moody dark world of silhouettes and neon lights. From CG bottles with pink neon flares to the creation of backgrounds and light effects on the hair, the final spot was a new, fresh, and energetic representation of the Clear brand and their new spokesperson.
CreditsCredits
Agency
Agency: Deutsch
Producer: Andrea Curtin
VFX & Design
VFX & Design: The Mill
Executive Producer: Sallyann Houghton
VFX Producers: Mandy Harris, Reece Ewing
2D Lead Artists: Burtis Scott, Westley Sarokin
Designer: Anthony Dodero