The Mill teamed up with Wieden+Kennedy (Portland) and Director F. Gary Gray of Radical Media to deliver Nike’s ambitious ‘Want It All’. The energetic spot, which includes a LeBron James cameo in a fully CG stadium, premiered during the start of the 2017 NBA Season.
The spot sees a simple glance down the court turn into a glimpse of the future for an upcoming superstar.
The Mill’s 3D team crafted fully CG elements including an NBA sized stadium complete with crowd simulation, as well as a collection of CG environments that further enhance the narrative. Artists also created matte paintings to bring the hero’s vision of the future to life.