A key focus for The Mill’s team was the departure from the classic white room; placing the hero in a totally new environment. The added element of virtual reality challenged the artists to expand the bunny’s performance and actions, which enable him to interact with humans in a roaring football stadium. Inspired by the strength of Energizer’s lithium battery, the artists enhanced the personality of the bunny giving him a tougher, more confident attitude, which he proudly embraces as he scores the game-changing touchdown.   

The process of crafting the sports scene posed some complexities; with nearly 20 football players to create, the artists incorporated motion capture to help with the design and animation of their actions.  

For more Energizer work, check out ‘Fluffy Tail’.