The advert begins with a story book opening to reveal a brief depiction of where the coffee beans Taylor’s grow, creating a story to depict how far they travel. 

Shooting up from a bean stalk and roasting in the sunshine the imagery the beans burst with energy and rich earthy colours.

Mill 3D Lead Artist Alex Hammond comments 'This job had many interesting aspects and allowed us to work closely with CANADA and the creatives of Lucky Generals. It has been a great collaboration between all parties, allowing us to suggest creative ideas within each shot.

We created numerous CG elements including a huge beanstalk bursting into the sky, a tea crate traveling at rocket speed through a vast cloudy landscape, withering tea leaves and a micro-detailed coffee bean. Certainly an interesting mix of elements which were great fun to work on.'