Continuing Samsung’s campaign for the Galaxy Note8, The Mill collaborated once again with Wieden+Kennedy (Portland) and Director Isaiah Seret of Biscuit Filmworks to deliver the heartwarming narrative depicted in ‘I Love You’. The piece, which ran during the 69th Primetime Emmy Awards, spotlights the way modern lovebirds convey their true feelings.
To capture the heartfelt messages in the piece, The Mill’s 2D artists created screen replacements for the smartphone while also ensuring a seamless match between the individual’s hand strokes, and the text on the Galaxy screen.
Be sure to watch the first spot in the campaign, too: Samsung ‘Butter’.