The Mill partnered with twofifteenmccann and Director Brian Beletic of Smuggler to craft the stimulating visuals that drive Xbox Forza ‘Musical Cars’. With a seamless combination of live action and real game footage, the spot transports the everyday gamer into a wild race to the finish.
The piece opens on a racetrack, as drivers circle around supercars, bringing a new element of competition to the classic musical game.
The Mill’s 2D artists incorporated detailed digital matte painting in order to support the practical vehicles shot on set. The tones of the vibrant race cars were further enhanced by The Mill’s Head of Colour in the Los Angeles studio, Adam Scott.