Head & Shoulders
Names
The Mill worked closely with Saatchi & Saatchi and Director Noah Marshall of The Sweetshop for Head & Shoulders’ most recent NFL campaign featuring wide receiver Odell Beckham Jr.
Director:
Noah Marshall
Production Company:
The Sweetshop
Agency:
Saatchi & Saatchi
Noah Marshall
Production Company:
The Sweetshop
Agency:
Saatchi & Saatchi
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The film features the many faces that Odell Beckham wears on the field, signified through the name changes that occur on his jersey throughout the spot. The Mill's VFX team’s main challenge was to build a partial CG stadium and crowd, which were executed using Massive. Additionally, the people and players were all shot in front of a green screen and carefully composited into the side-lines to create a realistic-looking NFL stadium.
Mill Colourist Mikey Rossiter worked on enhancing the feel of the spot with a clean and crisp colour grade.
What name will you carry on your shoulders?
CreditsCredits
Agency
Agency: Saatchi & Saatchi
Chief Creative Officer: Javier Campopiano
Executive Producer: Jerry Boyle
Executive Creative Director / Art Director: Chris Moreira
Executive Creative Director: Mark Scholler
Senior Copywriter: Catherine Eccardt
Chief Creative Officer: Javier Campopiano
Executive Producer: Jerry Boyle
Executive Creative Director / Art Director: Chris Moreira
Executive Creative Director: Mark Scholler
Senior Copywriter: Catherine Eccardt
Senior Art Director: Helen Shin
Account Director: Matthew Libbey
Production Company
Production Company: The Sweetshop
Director: Noah Marshall
Line Producer: John Malina
Director of Photography: Chris Mably
Managing Director: Laura Thoel
Production Supervisor: Mario D’Amici
Editorial
Editing Company: The Mill
Editor: Ryan McKenna
Edit Assist: Rachel Greco
VFX & Design
VFX & Design: The Mill
Executive Producer: Sallyann Houghton
Producers: Anna Borysewicz, Jack Williams, Rhea Sil
Production Coordinator: Jacqueline Nadile
Shoot Supervisors: Chris Knight, Martin Karisson and Felix Urquiza
2D Lead Artist: Jade Kim
3D Lead Artist: Eva Kuehlmann
2D Artists: Vi Nguyen, Ben Kwok, Andy Chang
3D Artist: Yimo Xu, Weichieh Yu, Jordan Carroll, Naotaka Minami, Ross Scroble | India: Senthill Murugan Balasundaram, Giri Prasath, Gokul Naveenthan, Karthick Karuppaswamy, Leela Shanker, Murali Krishna Reddy, Sendil Kumar, Suneel Kumar, Murthy Putrevu
3D Massive Lead: Cole Clark
Colour
Colour: The Mill
Group Colour Director: Dee Allen
Associate Colour Producer: Evan Bauer
Colourist: Mikey Rossiter
Stills
