Led by Director Clarice Chin, Mill+ worked closely with NBC Universal and E! Networks to create the bold promo package for the company’s exclusive coverage of New York Fashion Week 2017. With the tagline “You’re with Us!”, the piece calls for fashion gurus everywhere to connect with the coveted event whether they’re browsing hashtags on their phone or sitting front row at the latest show.
The concept for the promo was inspired by the instant audience participation made possible by social media platforms. The Mill+ team designed and animated every element, reflecting the digital media motif through energetic motion graphics and the ever-familiar beeps and buzzes of mobile phone notifications.
The artists brought the piece to life using a combination of live action and Cinema 4D animation, creating a versatile package in conjunction with a modular toolkit.