Ahead of the anticipated 2017 NFL season, The Mill worked closely with Goodby, Silverstein & Partners to launch the campaign for Thursday Night Football. Directed by Aaron Stoller of Biscuit Filmworks, ‘Miracle of Life’ puts a comical spin on sports fans’ commitment to never miss a game.
The piece centers on a mom-to-be as she sets aside the laborious task at hand to catch the perfect touchdown.
The Mill’s 2D and 3D artists created monitor inserts to simulate the dramatic game-changing moment seen on the TV screen. They also provided compositing work from shot to shot, tying the piece together seamlessly.