Chobani
Farmland
The Mill and Droga 5 teamed up on 'Farmland' for Chobani that aired during the 2014 Academy Awards and is part of Chobani's '#howmatters' campaign.
Test tubes, plastic cows and lab coats demonstrate the artificial ingredients used in 'other' products. While real fields, cows and delicious fresh fruits as the natural ingredients in Chobani's products, all to the cheerful oldies tune, 'The End'.
Test tubes, plastic cows and lab coats demonstrate the artificial ingredients used in 'other' products. While real fields, cows and delicious fresh fruits as the natural ingredients in Chobani's products, all to the cheerful oldies tune, 'The End'.
Director:
Henri Alex Rubin
Production Company:
Smuggler
Agency:
Droga5
Henri Alex Rubin
Production Company:
Smuggler
Agency:
Droga5
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Working closley with the Droga 5 creatives, The Mill's 2D team created a smooth transitionfrom the real to the fake farm set ups, giving the spot a really seamless flow. The 3D team created the beautifully detailed CG monarch butterfly that the audience follow from the fake farm to the real farm.
Danny Morris, 2D lead says "The Mill's CG team provided me with numerous lighting and texture passes for the butterfly. We wanted the camera to actually be following the butterfly as it brings us from the fake farm to the real farm."
Color played a huge part in this film, with two grades created; The real farm is more filmic and natural. The fake farm is hyper-real, saturated and almost too perfect.
Artificial flavors = blah. Natural ingredients = ahhh.
Danny Morris, 2D lead says "The Mill's CG team provided me with numerous lighting and texture passes for the butterfly. We wanted the camera to actually be following the butterfly as it brings us from the fake farm to the real farm."
Color played a huge part in this film, with two grades created; The real farm is more filmic and natural. The fake farm is hyper-real, saturated and almost too perfect.
Artificial flavors = blah. Natural ingredients = ahhh.
CreditsCredits
Agency
Agency: Droga5
Producer: Rob Marmor
Creative Director: Rick Dodds and Steve Howell
Creative: Karen Short
Account Director: Megan Gokey
Head of Broadcast: Ben Davies
Production
Production Company: Smuggler
Director: Henry-Alex Rubin
Executive Producer: Lisa Tauscher
Producer: Dew Santarsiero
Director of Photography: David Devlin
Editorial
Editing Company: Rock, Paper, Scissors
Editor: Conor O’Neill
Edit Assist: Maria Lee
VFX & Design
VFX & Design: The Mill
Executive Producer: Sean Costelloe
VFX Producer: Alex Fitzgerald
2D Lead Artist: Daniel Morris
3D Lead Artist: Christian Nielsen
2D Artist: Dan Giraldo
3D Artists: Alexandre Allain, Taylor Cook
Music
Music: 'The End' by Nancy Sinatra, Written by Jimmy Krondes & Sid Jacobson
Publishing: Criterion Music Corp
Publishing: Criterion Music Corp
Colour
Colour: The Mill
Colour Producer: Heath Raymond
Colour Producer: Heath Raymond
Colourist:
Fergus McCall