The Mill’s team worked with Digitas and director duo Julius Metoyer and Will Hoffman out of MJZ to create Kitchenaid’s latest spot “Yours for the Making”.
The spot takes the viewer on a journey that blends scenes from everyday moments in the kitchen to sprawling landscape and outdoor shots. 2D Lead Artist Jamin Clutcher recalls, “After seeing the footage, I instantly knew I had to be a part of this. The visuals that directors Julius Metoyer and Will Hoffman orchestrated are effortlessly beautiful and tell such compelling stories it's nearly impossible not to fall in love - in love with the kitchen, with food, with cooking, with life, with adventure and mischief, with it all. We did everything to keep the footage as clean, simple, and beautiful as we possibly could. We scoured every frame looking for any improvement that might make the overall spot more impactful; extending the set, removing drops of water falling to the floor, adding clouds into the sky, anything to subtly accompany the meticulously crafted shots.”
CreditsCredits
Agency
Agency: Digitas
Producer: Rob Tripas
Creative Director: Michael Frease
Creatives: Dylan Krenka
Production Company
Production Company: MJZ
Director: Julius Metoyer & Will Hoffman
Director of Photography: Alwin Kuchler
VFX & Design
VFX & Design: The Mill
Executive Producer: Andrew Sommerville
Senior Producer: Erica Hilbert
2D Lead Artist: Jamin Clutcher
2D Artists: Randy McEntee, Alison Bloom & Jonny Freeman