The crisp and warm spot was directed by Gavin Wellsman, who’s wealth of experience in creating high-end car commercials as The Mill’s Head of 2D perfectly equipped him to create a cinematic film full of nuance and polish. “As a member and friend of the car club, I was excited when we were approached to make a film that evokes the thrill of driving their iconic cars.” Comments Gavin, “We shot the spot up on Bear Mountain at the height of its fall beauty, taking full advantage of the fall light and vivid color palette. It was of great importance to me to show the love and care that goes into each car, alongside the social aspect of the club’s culture. We’re hugely proud of the rich, cinematic story we were able to create.”