Matt Longwell, Mill animation lead, did a fantastic job in finding the sweet spot, making a car behave in an entertaining skateboard-like fashion while still being grounded in the spot's playful world.

The Mill lighting team did a lovely job of making sure the car looked splendid in every shot, aided and abetted by our Nuke/Flame/Flare compositors.

"Filip Engstrom set the bar high, requesting a photo-real car', says Simon Brown, Mill lighting lead. "We had a little fun with this project, showing our CG car side-by-side with the practical one, with very few detecting which was which."

Brown also mentions that this was a great showcase for the Mill's car paint shader for Arnold, developed in-house by Tim Wernette. Little selling points, like the subtle addition of dust and debris and reflections , helped add character and dimension to this spot.

"As almost every shot is a CG car, the project got really interesting when so much of the scene is exaggerated animation - and yet the CG car is indistinguishable from the shots of the practical vehicle," says Mill creative director Robert Sethi. "The two centerpiece close-up shots are fully CG, rendered with full depth of field in Arnold."

This was a really fun project for The Mill 3D team as they tried to keep the lighthearted atmosphere, which the spot conveys. For all you Angeleno's out there, check out the backdrop in each scene as the car skates throughout downtown LA.

As always, Mill particularly enjoyed working with the creatives from McCann, Linus, Andreas and Matt, who were aligned creatively and made the project flow well, and Filip's clear vision keeping everything on track.