The ad takes a sneak-peak in to the homes of neighbouring twins, each leading their own lifestyle but both facing the uncomfortable reality of heartburn and indigestion.

Both desperate for relief, one twin chooses to take Gaviscon while the other goes with a different brand. The resulting effects are noticeable the next morning as the two meet as they leave for work; one twin clearly feeling spritely and the other still suffering with heartburn and indigestion.

Mill+ Director Jon Riche explains; "On the previous Gaviscon spot, we used split screen and motion control to show the twins doing synced up mirrored actions.

However, with this ad, the twins actions were captured at the same time across a multilevel set and, most impressively, all in one shot without motion control.

This project came with its challenges, but with Mill 2D Artist Swifty Hanrahan and his wizardry workings, as well as the help of the fantastic and exceedingly well drilled Ukrainian grip crew, the results of the ad were great.

What could have been a very challenging shoot felt more like a walk in the park and it was an extremely enjoyable project to be a part of.’

Mill Head Of Colour Seamus O’Kane adds; ‘For this tightly choreographed sequence we created a delightful palette of soft hues to ensure that the transition from evening through to night-time and onward into morning was visually communicated.

We were conscious of the strong brand tonal references throughout and so therefore were keen to then focus on echoing the cinematic musical genre surrounding that.

This provided a more poetic environment into which the necessary product demonstration can be embedded, whilst its signature characters are fully recognisable and we were still able to support the spots narrative visually.

The end result is a very beautiful film that satisfies on many levels.'