The spot bounces smoothly from character to character as a story unfolds, dramatically ending with a missing girl and her supposed captor fleeing the scene, almost becoming embroiled in a police shoot out in the process.
The Mill was brought in to work on achieving a 90s look through the grade and the London 2D team worked on making the whole video look like one seamless shot. Chris Scott, 2D lead, comments,"It was great to work with Alex on this 90's styled piece. There was some expert steady cam work which made our job a lot easier in terms of joining the takes to achieve a seamless look. For the TV shot inserts we researched a lot of period news graphics and the film received an overall 'look' achieved by mixing video/digital formats before pulling the whole thing back into Flame."