The promo follows the singer as he boxes with himself amongst an arena of madness and mayhem. Dancers which double up as Ring-girls and even coaches are present throughout with their faces painted as clowns, all behaving in a wild manner, creating a spectacle and outlining the chaotic narrative of the video.
 
The star heavily interacts with the camera in a charismatic fashion, addressing viewers directly and luring them deeper into his crazy and frantic world.
 
With a vivid and punchy grade, led by Mill Colourist David ‘Luddy’ Ludlam, the spots visuals cleverly communicate the nonsensical lyrics and the circus-like world of the boxing character.