The ad is a playful depiction of the efficiency of Hyundai’s new ‘Click-To-Buy’ service, and follows a sum of different  characters and families as they all receive their new Hyundai purchases.
 
The track, alongside the spot, cleverly helps communicate the feeling of excitement and enhances that novel sensation that everyone, no matter where you’re from or what you do, experiences when buying a new car.
 
The grade, led by Mill Head of Colour Seamus O’Kane, has a subtle vibrancy that complements the up-beat story and light-hearted feel throughout.

Seamus Explains; ‘Director Chris Palmer wished for the casually observed style of this spot to be complemented in the colour design. We therefore pulled back the detail and vibrancy of reality into a softer, more subdued place, thereby allowing the viewer to both discover and ponder on the presence of the large brown cartons within the shots.

Director of Photography Jim Jolliffe worked with the natural lighting to bring continuity to the more frantic unwrapping scenes; by creating a more rounded sense of composed naturalism the spot maintains a real air of elegance. It was a great pleasure to work on this project with Chris Palmer and the team.'