The ad humorously depicts the inner psyche of the protagonist as he struggles to sleep, with focus on the turmoil and frustration sleeplessness can cause.

The Mill team helped to create the dark setting, which features the inner workings of the characters brain across a sum of different scenarios, with his mind represented like a working lab team as they battle to find the best solution to his restless nights.

With a clinical grade, led by Mill Head of Colour Seamus O'Kane, the spot feels appropriately analytic before changing suddenly to a much softer scene as viewers learn how the herbal remedy on offer from Nytol has aided the young man in finally falling into a restful nights sleep.

Mill 2D Lead Artist Pete Rypstra explains; ‘It was a great pleasure working with directing duo Us and Lucky Generals. With such a strong and surreal idea from Us at Academy, we simply put the finishing touches on each frame to make sure they came across as strikingly as intended. It's a really fantastic story, realised beautifully by the guys at Academy, and it was a lot of fun helping to bring it to life.'