The ad showcases the BBC's latest personalised app which makes viewing your favourite and best loved programs even easier to use. So easy, even a dog is able to use and enjoy. 

Steve the dog is seen using the app on his personal device in a variety of places across his home, listening to classical music he never knew he enjoyed and finding new programs as well as watching the ones he loves all while he humourously talks to the viewer about his experiences. 

Mill Colourist David 'Luddy' Ludlam explains, 'The feel that Director Ben Gregor wanted from the spot was to be natural with the main focus on Steve. The spot is a vignette of the passing of Steve's day so we kept a very smooth, colourful pastel tone with subtle vignetting to focus your eye on Steve .

The spot was very sweet and the grade was created to complement the piece, which I felt it did successfully.'