The film, starring Angelina Jesson, showcases a disturbing dystopian reality where landfill and decay meet everyday life, the result of decades of mindless overproduction and accelerated consumption and wonders when will we slow down and accept a future where we all understand the importance of loving, and keeping, our clothes for longer.

Focusing on a series of symbols (from Wabi Sabi to rebirthing and circularity) the film explores mindfulness, consciousness and, with its final call to arms #LovedClothesLast, it encourages viewers to understand how small actions can benefit the planet, reduce landfill mass and ultimately create a more meaningful relationship with the things we choose to buy. In the words of director Balthazar Klarwein, “Never has a fashion shoot felt so good.”

Feel Films producer, Bona Orakwue adds, “It’s been such an honour to collaborate with Fashion Revolution, whose work is so innovative and so important. I couldn’t be prouder of what we’ve achieved together on this extraordinary project.”

Founder and creative director of Fashion Revolution, Orsola de Castro explains, “This is the first time that Fashion Revolution combines campaigning for supply chain transparency with a new dedicated focus on environmental issues. The film therefore marks the start of a new journey, #whomademyclothes to #lovedclotheslast - looking at the full story from the origins of the clothes we buy to their end of life.”

The Mill's 2D team enhanced the final look of the film, carrying out extensive clean up and beauty work. Mill 2D lead artist Gareth Brannan comments, “It's a real privilege to be a part of such a beautiful project to help promote a conversation which is long overdue.”

Mill Colourist Oisin O'Driscoll also added to the overall sense of dystopian reality in the grade. 

The film is partly sponsored by Electrolux and takes inspiration from the AEG/NJAL Care Label Project, which Fashion Revolution is supporting.