The simple look was added by Mill colourist Fergus McCall. "The goal here was to not let the color correct get in the way of a good gag." The high energy mnemonic was designed and created in CG under the Art Direction of Bowe King. "It was important to help evolve the cars.com brand into its next phase. Part of this was giving them a custom designed car that would feel universal yet individual at the same time, complete with the cars.com logo emblazoned on its grill. Then to help give the campaign a resonating look, we had the end tag live in a poignantly branded purple world. In the end, we were able to give a nice punctuation to a great spot!" 

"Cars.com is a new client for McGarryBowen Chicago," explained Executive Producer Adam Isidore. "It was especially important to us that we help them get the relationship off to a strong start. We look forward to helping them evolve the look of the brand."