From the outset, the spot is inspiring and inclusive, sewing together several shots of primary school children and football stars as they narrate the famous ‘Try and Try again’ poem by William Edward Hickson.
 
The collaborative feel of the short aids in communicating the themes of courage and perseverance, the message at the heart of the brand’s campaign, with an underlying child-like optimism throughout.
 
The clean and light grade, led by Mill Colourist Seamus O’Kane, reflects the campaign’s hearty and uplifting mood.
 
Mill 2D Lead Artist Andrew ‘Barnsley’ Wood, comments;
 
‘This was a simple job, but one that required some careful precision; there were a lot of stitching elements due to the nature of the narrative and the continuity required from the reading of the poem by both the children and footballers across different shots.
 
Originally we had shot Claudio Ranieri in the 'ringing of the bell' scene, but he unfortunately lost his management role at Leicester before the ad aired. He was replaced with Manchester United Manager José Mourinho, which required us to do some simple lifting of the background to compose the final shot.
 
The classroom scenes were filmed on location in Manchester. Again, the main focus was the stitching together of shots so the poem read across continually.
 
We encountered some slight challenges in the filming of the little girl and the eagle; in one take the little girl would falter on the line and then in the next she’d get it perfect but the eagle would be misbehaving. We ended up pulling together two takes in a split screen to get the final perfect shot.
 
The scene where Juan Mata is heading the ‘globe' in the classroom was actually a football originally and we replaced it with a globe after.
 
Working with Director Vince Squibb is always a pleasure and this project was no exception.’