Carlsberg
Unbeatable
Created by Saatchi Masius and directed by Big Red Button out of Moxie Pictures this 60 second spot sees the Carlsberg Fan Squad ambassadors transform fans' experience of watching England in the pub.
Director:
Big Red Button
Production Company:
Moxie Pictures
Agency:
Saatchi Masius
Campaign:
FIFA World Cup 2014
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Comedian, Paddy McGuinness, former Arsenal and England striker, Ian Wright, and Sky Sports Soccer Saturday's, Jeff Stelling have their own unique roles in the Fan Squad advert. Paddy is the pub 'landlord' delivering a sushi restaurant style conveyor belt of ice-cold Carlsberg for fans. Jeff is the Godfather-esque character who pushes the 'magic' Carlsberg beer mat to swap the tired pub TV for a state-of-the-art super screen and ensures even the smallest of fans get the optimum view of the match with a rising hydraulic floor. Ian Wright's role includes a direct audio line to the referee in charge of England's crucial match where to the disbelief of fans in the pub, he speaks to the referee informing him to award England a penalty.
CreditsCredits
Agency
Agency: Saatchi Masius
Producer: Lyndsay Myerscough
Creatives: Stuart Farquhar, Rob Janowski
Production
Production Company: Moxie Pictures
Director: Big Red Button
Producer: Claire Jones
Editorial
Editing Company: Final Cut
Editor: Ed Cheeseman
Edit Assist: Celine Zapater
VFX & Design
VFX & Design: The Mill
Executive Producer: Chris Batten
2D Lead Artist: Gareth Brannan
2D Artists: Joe Tang, Eleanor Risden, Andy Dill, Fergal Hendricks
Motion Graphics: Ashley Tyas
Colour
Colour: The Mill
Colourist: James Bamford
Colourist: James Bamford