The six separate spots all play on Sheen’s publicised past behaviors, known for being notoriously less than good, and begin with eyebrow-raising headlines about the actor to grab the attention of viewers.

As each scene develops, the audience come to learn that the headlines are a mere misunderstanding of Sheen’s true actions, which paint him in an uncharacteristically innocent light.

With a clean and subtly-soft grade, led by Mill Colourist David “Luddy” Ludlum, the comedic 15 second spots communicate the light-hearted and fun feel of the campaign across each scenario.

Mill 2D Artist George Rockliffe explains; 'The Hostelworld job provided a fantastic opportunity for us to work with the creatives at Lucky Generals. They had a clear vision of how they wanted these playful ads to draw viewers into the content through comedy.

By developing a visual style that emulated celebrity news sites, we were able to create the effect of a Charlie Sheen news story, before the reveal of the Hostelworld facilities. It was a great project with a strong creative pairing and a real pleasure to work on. I hope to do more work with them in the future.’