The ad focuses on the new high-tech camera features of the P10 phone, flitting playfully between different lens filters, exemplifying the capabilities of the upgrade.

Viewers follow a group of young models as they flirt with the camera across various shoot locations, each shot highlighting a new lens feature of the phone.

The spot cleverly conveys the message that the new lens of the P10 model is worthy of a cover shoot, with a high-fashion feel throughout.

Mill Head of Colour Seamus O’Kane comments; "Shot with seemingly effortless elegance these beautiful images clearly illustrate the impeccable credentials of the phone's camera. Director Paul Gore gave the actors a natural inspiration whilst the lighting gave the images a subtle imbued glamour. This is a fantastic set of ingredients for a Colourist and it was a pleasure to be involved with bringing this spot to life."