Arla
The Deal
Working with Wieden+Kennedy and Director Jodeb out of Pretty Bird, The Mill have helped create this feel-good ad for Arla.
Agency:
Wieden+Kennedy London
Director:
Jodeb
Production Company:
Pretty Bird
Wieden+Kennedy London
Director:
Jodeb
Production Company:
Pretty Bird
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The spot opens to the powerful voice of nature as she introduces us to Bill, one of the dairy farmers for Arla’s Organic Milk.
The building narrative of nature and Bill’s relationship creates an uniquely inspiring undertone throughout, and with detailed aesthetics led by the Mill’s VFX team, viewers are taken on a journey through the elements, exploring the highs and lows of the milk-makers mission to create Arla’s Organic Milk.
With a nostalgic feel throughout, viewers are seeing the story that comes before the product, helping to further enhance the reliability and intimacy of the short.
The building narrative of nature and Bill’s relationship creates an uniquely inspiring undertone throughout, and with detailed aesthetics led by the Mill’s VFX team, viewers are taken on a journey through the elements, exploring the highs and lows of the milk-makers mission to create Arla’s Organic Milk.
With a nostalgic feel throughout, viewers are seeing the story that comes before the product, helping to further enhance the reliability and intimacy of the short.
CreditsCredits
Agency
Agency: Wieden+Kennedy London
Producer: Richard Adkins, Genevieve Sheppard
Executive Creative Directors: Ian Tait, Tony Davidson
Creative Directors: Dan Norris, Ray Shaughnessy
Creative Directors: Dan Norris, Ray Shaughnessy
Creatives: Mico Toledo, Juan Sevilla
Production Company
Production Company: Pretty Bird
Director: Jodeb
Executive Producer: Juliette Larthe
Producer: Emory Ruegg
Director of Photography: Kristof Brandl
Editorial
Editing Company: Cut & Run
Editor: Sam Jones
VFX & Design
VFX Company: The Mill
Producer: Gemma Humphries
Shoot Supervisor: Gary Driver
2D Lead Artist: Gary Driver
3D Lead Artist: Luke Tickner
2D Artist: John Thornton, Andrew Wood (Barnsley)
Matte Painting: Can Y Sanalan
Stills
