The ad depicts a female senior employee of the pizza brand in the Domino’s headquarters as she hyperbolically explains how Domino’s, in spite of being the UK’s Number One pizza delivery company, makes each of the thousands of pizzas by hand, involving little machinery.
 
Mill Shoot Supervisor Gareth Brannan explain, 'This was a great chance to work with the Directing Duo Big red button once again. It was a really fun project to be part of, who wouldn't enjoy throwing food around all day! Our job was to enhance the humour and the ridiculous in the obviously wrong methods of making pizza by making subtle additions and seamlessly compositing each shot together.’