The Atlantic
Typecast
The Mill collaborated with O Positive Director David Shane along with Wieden+Kennedy NY, to create this topical and wonderfully written long-form ad for The Atlantic Magazine. In this thought provoking spot, actor Michael K. Williams debates himself on the subject of typecasts. The short film examines Williams as four different versions of himself and whether he can escape being from being a typecast.
Director: David Shane
Production Company: O Positive
Agency: Wieden & Kennedy
Production Company: O Positive
Agency: Wieden & Kennedy
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The final film was tied together with a crisp yet moody grade by Mill colourist Josh Bohoskey. Bohoskey comments, "I worked with director David Shane, DP Maryse Alberti and the agency to create a filmic look that lives in the warmish green world. We shaped it quite a bit with vignettes in order to draw your eye to Michael K Williams characters in a more intimate way."
CreditsCredits
Agency
Agency: Wieden & Kennedy
Producer: Alison Hill
Producer: Alison Hill
Creative Directors: Jaclyn Crowley, Al Merry
Production Company
Production Company: O Positive
Director: David Shane
Executive Producer: Marc Grill
Director of Photography: Maryse Alberti
Director: David Shane
Executive Producer: Marc Grill
Director of Photography: Maryse Alberti
Editorial
Editorial: Mackcut
Editor: Gavin Cutler
Producer: Gina Pagano
Editor: Gavin Cutler
Producer: Gina Pagano
VFX & Design
VFX & Design: The Mill
Executive Producer: Verity Grantham
Producer: Clairellen Wallin
Production Coordinator: Kate Aspell
Shoot Supervisor/2D Lead Artist: Antoine Douadi
Colour
Colour: The Mill
Colour Producer: Natalie Westerfield
Colour Coordinator: Elizabeth Nagle
Colourist: Josh Bohoskey
Colour Assist: Daniel Moisoff, Nate Seymour, Amanda Bernhardt, Zack Wilpon
Stills
